Jon Henshaw

Profile

Before joining CNET as their Head of SEO, Jon was the Head of SEO at Vimeo, where he oversaw all SEO initiatives for the SaaS company. Before working at Vimeo, he managed all US and international SEO for Paramount+, Pluto TV, and Showtime and SEO for CNET, GameSpot, and other news publishing sites. Before joining Paramount Global, Jon created Raven Tools, an online marketing management and reporting platform that TapClicks acquired in 2017. Jon is an industry veteran, international speaker, and expert SEO, and he has worked in web development and internet strategy since 1995.

Work Experience

Head of SEO at CNET (Vice President)

May 2024 - present (Remote)

Jon is the Head of SEO for CNET and ZDNET and is responsible for all organic visibility, traffic, conversions, and technical SEO.

Responsibilties
  • Manages a large team of SEOs across diverse categories and oversees commerce and sessions-based growth initiatives.
  • Collaborates and works closely with multiple teams, including Product, Edit, Social, and Sales.
  • Analyzes and ideates content strategies and tactics for maximum organic visibility and high-intent traffic.
  • Works with product engineering teams to optimize page templates and fix technical issues.
  • Works with SEO-related tasks in JIRA and Asana.
  • Researches, analyzes, and recommends site changes that impact revenue and business operations.

Key achievements and contributions
  • Improved SEO cross-team collaboration with the Product, Edit, and Social teams.
  • Identified technical SEO issues and worked with the Product team to resolve them.
  • Helped grow YoY traffic and revenue for multiple verticals and events.
  • Assisted with due diligence for the acquisition of CNET and ZDNET by Ziff Davis.

Head of SEO at Vimeo (Senior Director)

July 2022 - April 2024 (Remote)

Jon was the Head of SEO for Vimeo, responsible for all organic visibility, traffic, and conversions for Vimeo.

Responsibilties
  • Collaborates and works closely with multiple teams, including Marketing, Product, Customer Support, and Sales.
  • Analyzes and ideates content strategies and tactics for maximum organic visibility and high-intent traffic.
  • Works with product engineering teams to optimize user-generated content and logged-out product experiences for search engines.
  • Creates, prioritizes, and manages SEO-related tasks in JIRA and Asana backlogs.
  • Researches, analyzes, and recommends site changes that impact revenue and business operations.

Key achievements and contributions
  • Worked with Google and Vimeo product engineers to fully optimize video embeds for customers.
  • Solved multiple significant indexing issues, resulting in substantial growth in page indexation and organic traffic.
  • Assisted in multiple site migrations, including recommending and helping move from a Zendesk subdomain to a Vimeo subdomain for the Help Center.
  • Wrote technical SEO best practice articles for internal use by marketing and product teams, blog posts for Vimeo and partners, and Help Center articles.
  • Developed and taught technical SEO classes to team members.
  • Spoke at VidCon for an hour-long session on how creators can leverage SEO for video content.